The Banner Ad (468 x 60) might have garnered a poor reputation as the worst-performing ad because of its small size, but that did not prevent it from being the most popular ad across the internet. Even after being retired in 2011, it is still visible on many sites, either on top of a page or occupying the space of the leaderboard. This first ad unit was also called a banner and could be used more than once on a page.
Banner Ads have a height of 60 px and width of 468 px for an aspect ratio of 7.8:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.
The Banner Ad (468 x 60) might have garnered a poor reputation as the worst-performing ad because of its small size, but that did not prevent it from being the most popular ad across the internet. Even after being retired in 2011, it is still visible on many sites, either on top of a page or occupying the space of the leaderboard. This first ad unit was also called a banner and could be used more than once on a page.
Banner Ads have a height of 60 px and width of 468 px for an aspect ratio of 7.8:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.